What is a Project?
A project is a temporary endeavour undertaken to accomplish
a unique purpose. Projects normally involve several people performing
interrelated activities as part of a team.
The following attributes relate to a
project:
- A project has a unique purpose. Every project should have a well-defined objective and should provide a unique
product, service, or result.
- A project is temporary. A project has a definite beginning and a definite end and must be completed within the time span.
- A project requires resources, often from various
areas. Resources include people, hardware, software, or other assets. Many projects
cross departmental or other boundaries in order to achieve their unique
purposes.
- A project should have a primary sponsor or customer. Most projects
have many interested parties or stakeholders, but someone must
take the primary role of sponsorship. The project sponsor usually
provides the
direction and funding for the project.
- A project involves uncertainty. Because every project is unique, it is sometimes difficult to clearly define
the project’s objectives, estimate how long it will take to complete, or how
much it will cost. The uncertainty is one of the main reasons project
management is so challenging, especially on projects involving new technologies.
Who is a Stakeholder?
A stakeholder is ANYONE who will be affected by the project.
Project Management Framework
Project Management involves all of the above process to make a successful project.
The first stage of Project Management is to define the scope of the
project. The scope is defined at the very beginning of the project
management process, but Scope Management is ongoing.
Project Scope Management
One of the most important and most difficult
aspects of project management is defining the scope of a project. Scope refers
to all the work involved in creating the products of the project and the
processes used to create them. Project stakeholders must come to an agreement
on what the products of the project are and, to some extent, how they should be
produced. In Multimedia, this is also referred to as a design brief or project
brief.
Project scope management includes the processes
involved in defining and controlling what is or is not included in a project.
It ensures that the project team and stakeholders have the same understanding
of what products will be produced as a result of the project and what processes
will be used in producing them. The main processes involved in project scope
management include:
-
Initiation - this involves committing the organisation to begin a project or continue to the
next phase of a project. An output of initiation processes is a project
charter, which is a key document for formally recognising the existence and
providing a broad overview of a project.
- Scope planning –
this involves developing documents to provide the basis for future project
decisions, including the criteria for determining if a project or phase has
been completed successfully. The project team creates a scope statement and
scope management plan as a result of the scope planning process.
- Scope definition –
this involves subdividing the major project deliverables into smaller, more
manageable components. The project team creates a work breakdown structure WBS during this process.
- Scope verification –
this involves formalising acceptance of the project scope. Key project
stakeholders, such as the customer and sponsor for the project, formally accept
the deliverables of the project during this process.
- Scope change control –
this involves controlling changes to project scope. Scope changes, corrective
action, and lessons learned are outputs of this process.
The project manager needs to:
- ascertain
the client’s brief
- attune
to the client and their culture
- clarify
unclear information
- gather
sufficient information to write a clear proposal
- explain
any queries the client has
One way of achieving this is to create a questionnaire. The
questionnaire is used to help both you and the client decide what
features are important and the kind of look and feel that the website
needs to achieve.
Here are some example questions
https://www.projectsmart.co.uk/20-questions-all-project-managers-should-ask.php
Once
you have your questions and they have been answered, you can go ahead
and start to put together your scoping document. When it comes to
working on a creative project, your scope document and design brief can
be interchangeable as they would contain similar information.
What is a Design Brief?
Wikipedia describes a design brief as "A design brief is a comprehensive written
document for a design project developed in concert by a person representing the
business need for design and the designer. The document is focused on the
desired results of design – not aesthetics."
There is no set format for a design brief, but the headings below can be used as a guide.
Business/Corporate
Profile
Background information about your company, description of
who and what you are.
Market Position
Information about your market, branding, customer base,
industry and competitors.
Current Situation
What has happened that has instigated this project. The why
or reason for the project.
Objectives
What do you hope to achieve from this project.
Target Audience
Who is your target audience. Are you currently reaching that
audience. Why or why not. What are the demographics of your target audience
(age, location, cultural, financial). Is there anything unusual about your
target audience.
Corporate Branding
or personality
What image does your brand currently have. What image do you
want to portray with this project. What message do you want to portray. What
message do you specifically not want to portray. Use adjectives such as
expensive, approachable, trendy, friendly, cutting-edge.
Budget
The all important rough estimate of how much you want to
spend on this project or roughly what it would cost.
Timeframe or schedule
What is the timeframe for the project. When MUST it be
finished by. Any other date/time constraints.
Medium
What is the medium for the project – website, CD-ROM, Video,
DVD, paper. What are the constraints of the chosen media – for example if it a
CD-ROM then size will be an issue as well as distribution.
Technical or
practical constraints.
Are there any inflexible parameters or constraints that will
have some bearing on the project. An example of this could be a corporate style
guide.
Purpose of Design Brief
A design brief is in the format of a short informal report
and these would become the headings. The information could come from the client
directly as a brief, or you could put it together after you have interviewed
the client. It is just a guideline and should not include specific information
such as actual page designs or layouts.
A designer will use the design brief to confirm requirements
with their client. A good designer will then go off and create some design
layouts, samples, storyboard, and even a mock-up before the final product is
developed.
A design brief may be written by the client, outlining what
they require, or by the designer after consultation with the client. It
is a guideline of what work is to be done. Usually, if instigated by the
designer, it would be called a Scoping Document rather than a Design
Brief, but either way, it should form the basis of any contract between
you (the designer) and your client.
Activity:
Create a questionnaire that can be used to gather information regarding a new website.
I
am giving you the "heads up" - you will be working in pairs for your
major project. You will need to use this questionnaire with your partner
to scope out their web design project. Full guidelines will be provided
next week, but this week you should get prepared!!